Leading global oil organization
Accurate Tracking Powers BP's Data-Driven Site Performance
Problem
They needed a solution to effectively track and analyze data from their newly launched website. Without proper tracking, they lacked the insights needed to evaluate user behavior and overall site performance.
Solution
A comprehensive Google Tag Manager (GTM) setup was implemented across the entire website, along with the installation of GA4 with custom event tracking. This enabled them to capture detailed user interactions. Additionally, Looker Studio reports were created to visualize key metrics and provide actionable insights.
Execution
Close collaboration with stakeholders ensured that all custom events were tracked accurately and reported correctly. This approach guaranteed that they had the data they needed for strategic decision-making, improving overall website performance tracking
Project Impact
Custom Event Tracking Implemented
Detailed User Behavior Insights
Improved Performance Tracking
Actionable Metrics Visualized
