UK Based Retail Company
GTM Tracking Enables Deep Insights to Boost Marketing Strategies
Problem
They needed enhanced conversion tracking in GTM to accurately track leads and monitor unique customer journey paths, ensuring they could optimize their marketing efforts.
Solution
A custom data layer was built in GTM to track these key actions and send the data to GA4 for analysis. Additionally, training sessions were provided to key stakeholders to ensure they could effectively use GTM for ongoing tracking and insights.
Execution
GTM events and tracking were set up to enable seamless data flow into GA4, allowing for in-depth analysis of lead conversions and customer journeys, ultimately improving marketing strategies.
Project Impact
Enhanced Lead Conversion Tracking
Custom Data Layer Integration
Seamless GA4 Data Flow
Optimized Marketing Strategies
