UK leading mobile service provider
Custom Reports Drive Insights to Enhance Upgrade Experience
Problem
They needed to gain a deeper understanding of customer journeys using Adobe Analytics, particularly to assess how these journeys impacted the upgrade process.
Solution
Custom reports were developed in Adobe Analytics to analyze unique customer pathways and their influence on the upgrade journey. These insights aimed to enhance customer experience and optimize the upgrade process.
Execution
The custom reports were built, and the findings were presented to key stakeholders within the business. This provided them with valuable insights into customer behavior, enabling data-driven decision-making for improving the upgrade experience.
Project Impact
Optimized Upgrade Pathways
Enhanced Customer Journey Insights
Improved Marketing Decisions
Data-Driven Decision Making