Leading publisher
SQL Insights Clarify AI's Impact, Guiding Content Strategy Forward
Problem
They needed to understand how the increasing influence of Al was affecting search behavior and user segments, as well as which articles were likely to perform better with Al-driven search trends.
Solution
To address this, an in-depth analysis was conducted using GA4, Search Console, and LLM web scraping data. This helped identify key trends related to time spent on page and the length of user journeys across various content pieces.
Execution
Complex SQL queries were developed to answer the publisher's critical questions. These insights were visualized through detailed graphs, providing clarity on Al's impact and enabling the publisher to make informed decisions about content strategy moving forward.
Project Impact
AI-Driven Content Insights
Search Behavior Trends Identified
Enhanced Content Strategy Decisions
User Journey Analysis Simplified
